MISTPLAY

With over 30 Million installs and over 400 games available Mistplay is the #1 loyalty platform for mobile games. Mistplay rewards users, in the form of units, for playing, spending, completing achievements or competing against friends. Users can then exchange their earned units for gift cards through the Mistplay store.

Over the course of 24 months, the Design and UX Research team successfully implemented numerous features, design and UX improvement which resulted in the following outcomes: user spend by +18.5%, game installs by +40%, user clarity +73%, user engagement +70% and retention +12.5%.

HIGH FIDELITY VISUALS