YROO - BRAND

Logo - Black & White

My first task was to revise the brand and give it an updated and friendly appearance. The end result was a simple typographical logo that could be used with or without a tagline.

Color Pallet

I selected a vibrant blue as the primary brand colour, with orange, green and magenta as complimentary secondary colours. These were supported by a soft grey palette.

Logo - Brand Colors

Once the logo was approved in black and white, I illustrated the logo in the four brand colours.

Typography

Museo Sans, with its friendly appeal and variety of weights, complimented the logo.