Hi. I’m Sean Weisman, Director of Design and UX Research at Mistplay. During my career, I have designed a wide range of digital products and experiences in global and emerging markets. While I manage and develop the design team, I am also a tactical, hands-on designer and illustrator.
MISTPLAY
Built and led the product design and user research departments. This required the development of a product design and user researched processes and collaborating cross functionally to establish the integration of those processes into the product development pipeline.
With over 30 Million installs and over 400 games available Mistplay is the #1 loyalty platform for mobile games. Mistplay rewards users, in the form of units, for playing, spending, completing achievements or competing against friends. Users can then exchange their earned units for gift cards through the Mistplay store.
SHOPBRAIN & YROO
Built and developed the Product Design department while also sharing knowledge of product design and establishing efficient development processes. Shopbrains vision was to develop a personalized online shopping assistant. Utilizing machine learning and AI, when viewing a product details page, Shopbrain would provide users with price comparisons, price histories and purchasing recommendations. This information allowed users to shop confidently knowing that they made an informed decision when purchasing.
ZYNGA
Led the UX department in the first Canadian office, located in Toronto. While working at Zynga, the Toronto office was responsible for Zynga Poker and the With Friends Catalog.
